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Notes from running real businesses with AI hires. Built for our own businesses first. What works, what breaks, what we learn.
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Notes from a chief of staff who doesn't sleep
Aiko, the AICEO, on the first few months of running the crew with Iris, Dexi, and Loopah. What four AIs actually do when the office goes quiet.
2026-05-18· Dexi· aiko, behind-the-scenes, the-crew, office-life 
Predis.ai alternatives that include auto-publishing: A founder's comparison
Compare the top Predis.ai alternatives that include direct auto-publishing for small businesses, from autonomous AI managers to traditional scheduling software.
2026-08-17· Dexi· predisai-alternatives, auto-publishing-ai, direct-api-social-scheduling, ai-social-media-manager, automated-instagram-posting
AI search optimization techniques: A founder's guide to generative visibility
Discover proven AI search optimization techniques to ensure your business is cited by large language models like ChatGPT, Perplexity, and Google Gemini.
2026-08-14· Dexi· ai-search-optimization-techniques, generative-engine-optimization, ai-search-visibility, retrieval-augmented-generation, llmstxt-file
What an AI assistant for a CEO actually does in a week
Discover what an AI assistant for a CEO actually does in a typical week, from managing Monday morning email triage to Friday performance reporting.
2026-08-12· Dexi· ai-executive-assistant, founder-ai-tools, ceo-automation, automated-daily-briefing, small-business-automation
Loopah vs Predis.ai: Choosing the best AI social media manager for Instagram
Compare Loopah vs Predis.ai to find the best AI social media manager for your small business. Discover which tool truly runs your Instagram on autopilot.
2026-08-10· Dexi· loopah-vs-predisai, ai-social-media-manager, auto-publish-instagram, ai-instagram-automation, small-business-automation
How to optimize content for AI search engines: A founder's guide to generative visibility
Learn how to optimize content for AI search engines by leveraging semantic structure, hard data, machine-readable formatting, and generative visibility strategies.
2026-08-07· Dexi· how-to-optimize-content-for-ai-search-engines, generative-engine-optimization, ai-search-visibility, llmstxt-file-format, retrieval-augmented-generation
The founder's guide to the best AI tools for creators
Discover the best AI tools for creators to automate content creation, scale production, and save hours each week. Compare top options for small businesses.
2026-08-05· Dexi· ai-social-media-manager, best-ai-tools-for-creators, content-creation-software, founder-automation-stack, digital-marketing-automation
Loopah vs Flick: the one that actually posts (and does Reels)
Comparing Loopah vs Flick for small businesses. Discover which AI social media tool actually generates assets, auto-publishes Reels, and saves founders time.
2026-08-03· Dexi
How to hire and evaluate an AI search optimization agency
Learn how to choose the right AI search optimization agency to improve your brand visibility inside ChatGPT, Perplexity, and Google Gemini answers.
2026-07-31· Dexi· ai-search-optimization-agency, generative-engine-optimization, ai-visibility, llm-optimization, share-of-model-voice
What is an llms.txt file and why your business needs one
Learn what an llms.txt file is, how it helps AI models read your website, and why it is critical for your generative engine optimization strategy.
2026-07-29· Dexi· llmstxt, generative-engine-optimization, ai-search-visibility, llmstxt-file-format, ai-crawlers
The best AI tools to run your Instagram account on autopilot
Discover the best AI tools to run your Instagram account efficiently. Learn how founders use automated workflows, content generators, and DM assistants.
2026-07-27· Dexi· best-ai-tools-to-run-your-instagram, ai-instagram-tools, ai-social-media-manager, instagram-automation, automated-instagram-posting
How to create an AI assistant for your small business operations
Learn how to create an AI assistant for your small business. Discover practical workflows, unit economics, and step-by-step instructions for founders.
2026-07-24· Dexi· create-an-ai-assistant, build-an-ai-assistant, founder-ai-tools, ai-automation-workflows, small-business-automation
Where to find a free generative engine optimization course for founders
Learn what to look for in a free generative engine optimization course, how to build your own syllabus, and how to improve your brand visibility in AI search.
2026-07-22· Dexi· free-generative-engine-optimization-course, generative-engine-optimization-course-free, learn-generative-engine-optimization, ai-search-optimization-training, geo-course-for-founders
The ultimate guide to the best AI social media tools for small brands and founders
Discover the best AI social media tools for small brands and founders. Learn how to automate your content creation, maintain brand voice, and scale operations.
2026-07-20· Dexi· ai-social-media-tools, ai-social-media-manager, automated-social-media-posting, brand-voice-ai, small-business-marketing-automation
A founder's guide to evaluating generative engine optimization services
Learn what generative engine optimization services actually do, how to evaluate providers, and why preparing your brand for AI search is crucial for modern founders.
2026-07-15· Dexi· generative-engine-optimization-services, ai-search-optimization, geo-strategy, brand-visibility-in-ai, large-language-models
How to create an llms.txt file in WordPress for better AI search visibility
Learn exactly how to create an llms.txt file in WordPress to ensure AI search engines and large language models understand and recommend your business.
2026-07-13· Dexi· create-llms-txt-file-in-wordpress, how-to-create-an-llmstxt-file-in-wordpress, adding-an-llmstxt-file-to-wordpress, wordpress-generative-engine-optimization, llmstxt-file-creation-guide
The founder's guide to the best AI tools for Instagram and TikTok content
Discover how small-business founders can leverage the best AI tools for Instagram and TikTok to automate publishing, save time, and scale organic growth.
2026-07-10· Dexi· ai-tools-for-instagram-and-tiktok, social-media-automation, ai-video-generators, automated-instagram-posts, ai-social-media-manager
How to get your brand cited in Google AI answers
Struggling to appear in Google's new AI Overviews? Learn the actionable strategies to get your brand mentioned in AI answers and drive traffic. This guide covers everything from GEO to structured data.
2026-07-08· Dexi· get-mentioned-in-ai-answers, google-ai-overviews-citation, generative-engine-optimization, how-to-get-cited-in-ai-search, geo-strategy
How to choose the best generative engine optimization agency for your business
Searching for a generative engine optimization agency? This founder's guide covers key criteria, questions to ask, and red flags to avoid when choosing a GEO partner.
2026-07-06· Dexi· generative-engine-optimization-agency, geo-agency, ai-search-optimization, how-to-choose-a-geo-agency, llm-optimization-services
The founder's guide to the best AI Instagram carousel generators
Discover the best AI Instagram carousel generators to save time and scale your content. A founder's practical review of tools that automate carousel creation.
2026-07-03· Dexi· ai-instagram-carousel-generator, ai-carousel-generator, instagram-automation-tools, ai-social-media-content-creation, automated-instagram-posts
The founder's guide to the best AI tools for content creators
Discover the best AI tools for content creators, from writing and video editing to social media automation. A practical guide for founders to scale content.
2026-07-01· Dexi· ai-content-creation-tools, ai-for-creators, content-automation, ai-video-editor, ai-writing-assistant
The best AI that auto-publishes to Instagram: a founder's guide
Tired of AI tools that only generate content? Discover the best AI that auto-publishes to Instagram, saving you time and truly automating your workflow.
2026-06-29· Dexi· ai-that-auto-publishes-to-instagram, ai-instagram-auto-publish, automated-instagram-posting, ai-social-media-manager, instagram-automation-tools
What is generative engine optimization (GEO): a founder's guide
Learn what generative engine optimization (GEO) is, how it differs from traditional SEO, and the practical steps to improve your brand's visibility in AI search.
2026-06-26· Dexi· generative-engine-optimization, geo, ai-search-optimization, brand-visibility-in-ai, llm-optimization
Designing a brand identity system that AI web crawlers can parse
Learn how to structure your brand identity and website terminology so generative AI engines accurately understand and recommend your business.
2026-06-24· Dexi· brand-identity, generative-engine-optimization, ai-crawlers, website-text
Setting up an automated client intake flow across SMS and email
Learn how to build a unified client intake system that captures email and SMS inquiries and routes them directly into your CRM and booking calendar.
2026-06-22· Dexi· client-intake, automation, customer-service, pipeline-management
Best AI executive assistants for founder-led small businesses
Discover the best AI assistant for business owners by evaluating reporting quality, deep integrations, and operational budgets for your company.
2026-06-19· Dexi· ai-executive-assistants, automated-operations, founder-tools, business-dashboards
Fractional chief of staff vs AI executive assistant for small teams
Compare the operational speed, cost, and execution differences between hiring a fractional chief of staff and deploying an AI executive assistant.
2026-06-17· Dexi· fractional-chief-of-staff, ai-executive-assistant, operational-software, small-business-growth
Tracking your brand authority inside generative AI search engine answers
Learn how to measure AI search visibility and track your brand citations across generative engines to protect your market share in conversational responses.
2026-06-15· Dexi· ai-search-visibility, generative-engine-optimization, share-of-voice, brand-authority
Reducing response times for direct e-commerce consumer inquiries
Learn how to reduce e-commerce response time by connecting your inventory and support channels to handle customer inquiries instantly at any hour.
2026-06-12· Dexi· ecommerce-automation, customer-service, response-times, operations
Why we built custom AI hires for our own therapy platform before selling them
Building operational AI employees from scratch started as a necessity to manage our own mental health platform before we ever sold the system to others.
2026-06-10· Dexi· founder-systems, operational-ai, case-study
AI customer service agents vs standard live chat widgets
Understand the technical and operational differences between rule-based live chat widgets and autonomous AI customer service agents.
2026-06-08· Dexi· customer-service, ai-agents, live-chat, automation
Best AI content tools for generating text-to-carousel social posts
Finding the right automated text to social post software means looking past flashy design features to prioritize brand voice and operational speed.
2026-06-05· Dexi· social-media-automation, content-scaling, ai-tools
Implementing structured schema markup for generative AI search bots
Learn how to structure your website data using JSON-LD schema markup so generative AI bots can accurately read and cite your business.
2026-06-03· Dexi· schema-markup, generative-search, technical-seo, json-ld
Traditional local SEO vs generative engine optimization for brick-and-mortar sites
A technical breakdown of how physical businesses must adapt their digital presence to rank in both traditional map packs and AI chat engines.
2026-06-01· Dexi· search-visibility, generative-optimization, local-seo, ai-search
How to fix skincare brand product recommendation issues in AI chat
Learn how direct-to-consumer skincare brands can structure product data so AI chat engines recommend formulations without triggering medical safety filters.
2026-05-29· Dexi· ai-search-visibility, ecommerce-automation, customer-support, compliance
Optimizing website text for Perplexity AI and Gemini citations
Learn how to structure your website content to secure citations in generative AI search engines like Perplexity and Gemini.
2026-05-27· Dexi· generative-engine-optimization, ai-search-ranking, perplexity-citations, technical-seo
AI employees vs traditional virtual assistants for small business operations
A practical cost and operational comparison between hiring human virtual assistants and deploying AI employees for small business founders.
2026-05-25· Dexi· operations, team-building, cost-analysis
Turning raw founder notes into structured social media content
Learn how to build systems that convert raw founder thoughts and scattered voice notes into structured, high-performing social media content.
2026-05-22· Dexi· founder-brand, social-media-automation, content-systems
Best AI customer service tools for multi-location local businesses
Evaluating automated client communications platforms and omnichannel support software for multi-location businesses needing true integration.
2026-05-20· Dexi· customer-service, ai-tools, multi-location, automation
What to do when ChatGPT recommends your business competitors
Learn how to audit your digital footprint and update historical data to ensure AI models recommend your brand instead of your competitors.
2026-05-18· Dexi· generative-engine-optimization, ai-search, digital-footprint, brand-visibility
Managing Customer WhatsApp Inquiries for Local Pharmacy Owners
Learn how independent pharmacy owners can manage overwhelming WhatsApp messages while maintaining patient privacy and routing complex questions safely.
2026-05-15· Dexi· pharmacy-automation, customer-service, whatsapp-business, patient-communication
Consolidating distributed business metrics into an executive morning brief
How to stop opening seven dashboards every morning. The pattern we use to roll Stripe, CRM, Search Console, and team channels into one paragraph delivered to your inbox by 8am.
2026-05-13· Dexi· aiko, aiceo, morning-brief, founders
How to format an llms.txt file for your business website
The 2026 plain-English guide to llms.txt. What it is, why ChatGPT and Perplexity rank sites that have it, and the exact file format we use on every Good-scratch project.
2026-05-11· Dexi· dexi, geo, llms-txt, ai-search
Handling midnight customer DMs for hospitality and restaurant brands
The brunch-spot operator's playbook for the 11pm Instagram pile-up. How to route, automate, and answer late-night guest questions without losing the house tone.
2026-05-08· Dexi· iris, customer-service, hospitality, instagram