Friday night.
Meet Tom. He runs three brunch spots in London. By himself.
CLOSED
11:43 PM
Tom is asleep.
Then this comes in.
WhatsApp · Tom's Hackney · Friday 11:43 PM
hey, mother's day brunch this sunday? table for 6, one gluten free 🙏🙏🙏
11:43 PM
Tom would probably answer this while brushing his teeth in the morning, in a rush.
scroll to start
Until last month, anyway.

But this time...not Tom.

Tom's · WhatsApp
11:43 PM
hey, mother's day brunch this sunday? table for 6, one gluten free 🙏🙏🙏
Someone's already typing back.
Iris.
Tom hired her last month. She picks up the WhatsApp at 11:43 PM, so he doesn't have to.
She understands

Iris reads. And actually gets it.

Customer · 11:43 PM
hey, mother's day brunch this sunday? table for 6, one gluten free 🙏🙏🙏
topicbooking
whenthis Sunday
party6 · 1 gluten free
urgencyhigh · holiday
She thinks and decides

She weighs every option.

Three tables on the table. One right answer.
S
Tom's Soho
Sun 12:30 · 6 pax
no GF prep tonight
H
Tom's Hackney
Sun 1:00 · 6 pax
gluten free kitchen ready
pick
last table available!
B
Tom's Borough
Sunday
fully booked
She actually acts, not just talks

She's got eyes and hands.

Check covers
Hackney · Sun 1pm · table 4 open
Book the table
Sun 1pm · 6 pax · confirmed
Flag the kitchen
gluten free prep ticket · chef ack'd
Send confirmation
WhatsApp + calendar invite · sent
She replies when it's all set

She writes back.

hey, mother's day brunch this sunday? table for 6, one gluten free 🙏🙏🙏
Hi! Iris here. No worries about the late booking, I actually just reserved our last table for you, and also announched the chef about the gluten free request. Have a great night! 🍳
oh my god hope I didn't wake you up! tnx for ur help girl! slay 👑
always here, cya sunday!
Total time: 3 minutes.
have you even noticed the typo?
I actually just reserved our last table for you, and also announched the chef about the gluten free request.
whaaat?!
On purpose.
We tell her to make typos.
Because people hate talking to AI.
(you don't have to tell yours too...)
She knows when she doesn't know

What if she says something wrong?

Iris · confidence
97%
97% on routine asks. this one is tricky.
Tom
Pinged Tom on WhatsApp
full thread · 1-tap reply
Every flag is a lesson.
She learns. Her confidence grows.
Like any apprentice with a master, she'll outgrow you at your own craft.
More time for what matters

The cheapest, fastest "hire" of your life.

Let Iris focus on this. So you can focus on what matters most, chef.
Faster
Replies in 3 minutes. Not next morning.
Cheaper
Less than a part-time waiter. One Iris covers all three Tom's.
Always-on
WhatsApp, Email, SMS, web chat. So you can be at brunch, not on your phone.
If Iris got your attention, and you'd like your own,

let's jump on a call.

On our calls it's really us.
Not our AI clones. Yet.
good-scratch.com/call →
ps. she booked 2 tables at Tom's places while you were scrolling here.
or keep scrolling to see how she works
Iris — customer-service hire

Meet Iris. We told her to make more typos.

Because people don't like AI. But Iris is way cheaper, way faster, way better. Think of her as the customer-service hire you'd make — minus the onboarding, the sick days, the quitting. You don't hire Iris like a person. You turn her on like software.

Where it shows up

Anywhere your customers already are. Pick one channel or all of them.

💬
WhatsApp
✉️
Email
📱
SMS
🟢
Web chat

Reactive, proactive, or both

Reactive Iris answers when customers message. Proactive Iris nudges them first when something matters (abandoned carts, expiring trials, the 5-day-no-response check-in). Most people start reactive and add proactive once they trust her.

Reactive

Customer texts. Bot replies. Sounds simple — but it knows your products, your prices, your policies, your CRM. So it actually solves problems instead of saying 'a human will follow up.'

Proactive

Outbound nudges, in your voice. Re-engage cold leads, recover abandoned carts, follow up on quotes. The kind of work nobody on your team has time for, done at 2am.

The unfair version

Plug Iris into your CRM and she actually does the work.

This is what we did at Pasul. Iris doesn't just reply — she looks up your client, picks the right next step, books the appointment, updates your CRM, sends the confirmation. Hands and eyes, not just a mouth.

No CRM yet? We'll set one up that fits how you actually work. (Yes, that's a whole tier.)

Pricing

Five tiers. Pick how deep we plug in.

Start with reactive-only and walk it up. Or jump straight to the full thing.

Reactive only
€?/mo

Inbound replies. Knows your products + policies.

Proactive only
€?/mo

Outbound nudges. Re-engages, follows up.

Most picked
Reactive + Proactive
€??/mo

Full coverage in + out. Most clients pick this.

+ CRM integration
€???/mo

Above + acts inside your existing CRM. Books, updates, closes loops.

+ CRM from us
€???/mo

Above + we set up the CRM too. The full nervous system.

(€s locked once `pricing` card resolves. Anchor: simple tiers from €299/mo, CRM-integrated tiers €5–10K/mo.)

What you're probably thinking.

The objections we hear most. Answered like an operator, not a salesperson.

Live on Pasul.ro

We didn't build a demo. We built Iris.

On Pasul.ro, Iris answers product and matchmaking questions every day; two specialist sub-hires (one for therapist scheduling, one for therapist-side support) do the rest. The same engine — re-skinned for you — is what you turn on.

Text Iris. Right now.

A WhatsApp number. The real working Iris. You ask anything; she answers like the customer-service hire you'd make would. Two minutes — you'll know if this is for you.

(Demo number stub — wire real WhatsApp Business sandbox in `demo-hooks` card.)